Week 13: Strengths of Using AI

This week I will dive deeper into the benefits of having artificial intelligence. For starters, AI is commonly liked for the fact that humans will no longer have to complete mundane tasks. The automation of these time consuming tasks allows for your business to have a much higher rate of productivity as time can be well spent on other aspects. Efficiency and productivity are two large functions in the business world. AI technology is great for analyzing mass amounts of data and processing it with speed and ease. Meaning that this technology does not produce errors. This is a great pivot point for some businesses because some incur large errors ultimately costing the company thousands.

Its interesting to see where AI is being commonly used. Here are a few examples of which industries are implementing this technology.

• Healthcare
• Education
• Small businesses 
• Education 
• Marketing
• E-commerce 

Having an entrepreneurial mindset is key for production of content because of the designed thinking. Where creativity, innovation and purpose all meet the vision of the final product. It will be interesting to see how AI shifts in the coming years as we all know there will soon be more and more AI being implemented into automobiles!

Week 12: Artificial Intelligence

Technology has continuously been a growing aspect in as engineers are always looking to make more features while increasing speed. This can be see in Apple iPhones as the product has progressed over the years. Newer technology, such as artificial intelligence is a large opportunity to perfect. Companies like Tesla are striving to implement their auto-pilot feature into their vehicles, but there is one question at hand. Is it truly beneficial to have such a feature as safety is a large downfall?

 What is artificial intelligence? It is the development of computer programming used to perform tasks of human intelligence. This technology is fairly new to us and it is highly useful because it makes human life more efficient. The fight against artificial intelligence primarily stems from privacy issues and errors of AI. Society is not comfortable with the fact that people may be sleeping at the wheel while traveling at 70 miles per hour. 

Artificial intelligence is a very interesting topic to look at and even to consider depending on your type of business. Tesla has more capability than they have showed the public, but is everyone ready to see such a mind-blowing change become a part of daily life? AI is definitely something to watch as your business grows as all hints point towards a technology dependent future!

Week 11: Understanding Referral Spam

Referral spam is fake success that is supposed to make your website look more appealing or legitimate to visitors. How does it happen? Typically the person conducting this spam will make a ton of website requests using a fake referral URL to bring "more traffic" to the desired website. This is definitely something to protect yourself from just in case you are caught in the eyes of a spammer. Here are a few solutions:

• Password protected areas (non-public) 
• Robot Exclusion 
• Nofollow value to links
• Blacklist IP
• Other filters/blocks

The last thing a site owner needs is to lose credibility due to referral spam. This is in fact a perfect example on how google analytics or site statistics can be polluted. Make sure you take the precautions necessary to protect your content and allow yourself to see true progress! Similarly to referral spam, there is also other forms of spam. Bot spam can be dangerous as well because these bots are designed to gather information from websites, social media, emails etc. It is very important to watch your site traffic as this activity can be noticed quickly. Below is a great view of what referral spam may look like. 

Week 10: Studying Trends

What is trend analysis? Trend Analysis is the practice of studying an aspect of performance to help predict future events in order to prepare for positive and negative results. The one fault of this concept is the risk taken. By acting on previous data, there are numerous influencers as to the reason of that success. Therefore, there is a level of risk taken when acting upon trend analysis (especially more so in the stock market).

Studying trends in content creation differs slightly. Some common aspects that are watched are traffic sources, type of market, sales performance etc. It is important to study trends in your business whether it is short-term or long-term, you can optimize your content to become more valuable to the publics eye.


Trends gives content creators a better direction of where things are going downhill. And the longer the trend sustains, the more notable the trend becomes. Great thinkers are always two steps ahead. You can also be two steps ahead by looking at trends and making insightful predictions of whats to come!