Week 14: Using Web Analytics

Over the several past weeks I have touched on many important topics relating to web analytics, and today I will gather some of the takeaways from my posts. Analyzation of data is essential to the decision making process. Understanding key performance indicators and watching trends help content creators and businesses worldwide predict for future events. Why is that important? This is because future success is ultimately unpredictable holding some level of risk. Although, by using web analytics tools available to you, you will greatly decrease those risks.

Content creators or entrepreneurs, they are the same! Both have to spend mass amounts of time researching data while aiming to integrate something unique in the market. Furthermore, examples of unique value are artificial intelligence aids in your product/service. Not only does it follow a trend, but the use of AI is still has room for expansion in the technology industry. Web analytics allows you to see the hard data, where you can make your presence more relevant! Whether it be low organic traffic rates or low keyword search ranking, the earlier discovered the better. Optimizing your content and brand to the best of your ability is extremely difficult without fully understanding what is happing to your site and possibly why. Overall, web analytics serves many functions and is one of the most important tools to utilize. The data doesn't lie!