Analytical data helps businesses and individuals form better ideas to solve problems in the decision making process. This information is easily attainable, which typical measures things such as clicks, visits or other key performance indicators. Google offers their own program of tools in place as well as other great tools such as clickstream.com.
What is measured for web analytics?
- Time on page
- Site visits/page visits
- Clicks
- Direct Traffic
- Transactions (etc.)
With the worlds changing needs and the switch to demanding more technology, there must also be a demand for people with skillsets dependent on the world wide web. Therefore, it is predictable that fields such as digital marketing or social media marketing are ranked highly for the skillsets they include. For example, digital marketing requires basic soft and hard skills along with highly desired skills such as business analysis or competitive strategies. Overall, staying ahead of competition and making adjustments quickly are key processes derived from web analytics that will help sustain business.
https://www.usability.gov/what-and-why/web-analytics.html
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