Week 2: Google Analytics Certification

Understanding the basics of how Google Analytics works and where some key filters/functions are located is a great start towards becoming advanced in web analytics. Getting the Google Analytics Certification is a major addition to the resume for students looking to excel. The exams contain valuable information regarding the setup, basic functions and more. The content of the questions were not extremely challenging given that the student reviews the videos/information.

Nonetheless, I got a general understanding after briefly reviewing information. With a little more time and effort, achieving this certification will be very likely while learning more specified information.  I got a 68% on my first attempt which isn't so bad for a quick introduction.

The certification covers and introduction chapter, the interface, basic reports and basic campaign/conversion tracking which allows students to fully understand how Google Analytics works. Also, there is and advanced assessment available once the beginners section is completed. Overall, the certification and knowledge is a great opportunity for anyone looking to strengthen their skills and add value to their resume.