Week 3: Boosting Site Traffic With Analytics

One of the best parts of using Google Analytics is the ability to see what changes were most impactful. With such access to a variety of site statistics, managing websites to grow into popular flows of traffic becomes a little easier. Needless to say the process is still challenging with a number of other factors such as trends or content. 

Google Analytics reports helps site owners understand their target audience better which is a key part of connecting to those interested. For example, The Audience Overview Report shows all of the following: 

• Demographics
• Geo
• Behavior
• Mobile 
• Cross-Device
• Benchmarking (etc.)

Relating well with your target audience is a great place to start when looking to increase traffic. Also, making the adjustments based on the data above will help expand the reach of your content. This is because of search engine ranking, where popular sites appear near the top of searches in browsers. 

Note that there are other great web analytics tools such as Spring Metrics that offer similar data. Web analytics provides very useful information to help site owners generate more traffic. The example provided above is just one commonly used report, therefore, there is plenty of data available out there in order to achieve your goals!