Week 5: Why Hits Are Important

Most people would assume a hit means that a user has visited the page. Hits vary from visits because hits refer to the download of files on the website. A file on the website could be as simple as the photos used or files/buttons in the navigation bar. Therefore, having a high hit per visit rate is a great piece of information that can be seen through Google Analytics.



Owners are even able to track information on these hits. Demographics of users and website behavior allows you to see key information about your audience and further expanding your understanding of the users of your site. One great example of this is how Facebook has been tracking user activity/information to provide advertisements based on the data collected. This strategy is a little more advanced, but the process of tracking hits is still displayed.

Web analytics offers additional help to start-up sites and even well developed ones (Example: Facebook). Tracking hits is one of many strategies that contribute to the strong relationship between website and user.