Week 4: Analyze and Optimize With Analytics Trends

Gathering important statistics of your website helps make your site appeal to all intended audiences and platforms. From my experience, I have entered multiple websites with difficult navigation on a mobile platform compared to desktop. Therefore, data suggesting heavy desktop users may incline site owners to adjust their setup or strategy. Here are some of the most insightful performance indicators:

• Unique website visitors
• Bounce rate
• Average time on page
• Platform used
• Top exit pages (etc.)

Each performance indicator offers insightful knowledge that helps creators eliminate a weakness on their website. Note that monitoring how many users access your website is not a significant statistic. Sure, it is the general indicator that displays if traffic is trending upwards or downwards, but there are many factors that influence overall traffic. 

Therefore, monitoring multiple insightful performance indicators allows you to full understand which areas you struggle in and which you see success. Using web analytics to optimize your website will help you be more efficient and effective in the pursuit of better performance.