Week 6: Significance of Keywords

Today I would like to discuss the importance of of keywords and what role they play. Keywords are a huge factor in search engine ranking. Depending on what the user searches for, the keywords used in the search applies to the content of each website creator, thus ranks each site. The sites with high rankings are placed at the top of your search. How does this relate to keywords? Keywords are a significant factor in for browser search results. 

What is an organic search? An organic search is an unpaid search result based on keywords of the search, links and other factors. Websites like Facebook are using PPC advertising which is the exact opposite of an organic search. Organic searches are important because they are relevant and interested users. Meaning, the searcher is looking for content or products relevant to yours. On the other hand, PPC advertising can sometimes bring users that are completely uninterested to your website. These are some key factors to understand and monitor for generating traffic and business.